Measure paths before you buy another chart
Dashboards multiply when teams skip the quieter work of naming which journeys deserve instrumentation.
- pathways
- instrumentation
Application analytics fails quietly when every squad instruments what is easy to click rather than what changes a release decision. Start with the path, then the event—not the other way around.
A short pathway map forces arguments into the open: which onboarding step is real activation, which checkout failure is support noise, which return visit counts as retention.
From our Yeongdong desk we often ask teams to list three decisions they made last month using application data. If the list is empty, more charts will not help until the paths are named.
Pathway mapping is the engagement we recommend when that list stays blank.